#GirlsGetOot campaign to inspire young women to get outside
Scottish Natural Heritage (SNH) and Young Scot have been working with teenage girls to design #GirlsGetOot, a social media campaign aimed at breaking down the barriers to getting outdoors.
Visiting the outdoors can improve physical and mental health but surveys have shown that girls aged 15-17 are significantly less likely to be active outside than their male counterparts.
Research with young volunteers found that issues such as gender expectations, social pressures, body image and perceptions about the cost can all prevent young women from experiencing nature. Animations designed in collaboration with teenage girls will highlight how simple activities such as going for a walk with friends, listening to music outdoors or sharing photos of nature are free, fun and can help relieve the stress experienced by many young women.
The #GirlsGetOot campaign has been developed as part of Freshspace, a partnership between SNH, Young Scot and young female volunteers. Download the Freshspace report for more information.