Year of Young People Industry Guide

VisitScotland and EventScotland, part of the VisitScotland Events Directorate, are leading a programme of activity focusing on the development of a public-facing events programme and a tourism marketing strategy. The events programme will showcase our amazing young talent and provide opportunities for young people to express themselves through culture, sport and other activities. The tourism marketing strategy is built on five tourism objectives that are central to the year - celebration, participation, social inclusion, future focus and collabboration.

Download the guide.

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