Media Mindful

Girlguiding Scotland are proud to launch their brand new girl-led campaign – Media Mindful – in partnership with the University of Strathclyde and Gender Equal Media Scotland. It’s all about supporting girls and young women to challenge how women are represented in the media.

Media Mindful aims to empower and support girls to:

  • Challenge gender stereotypes and negative portrayals of women and girls in the media.
  • Equip them with the skills to be critical about what they are reading, watching and creating.
  • Take action to ensure the media is more equal and fair.

The campaign has been developed by Girlguiding Scotland’s Speak Out Champions. The champions are asking everyone to join them from 23 – 29 November 2020 for their Media Mindful week of action to take part in the #ChangeTheHeadline challenge to correct sexist news headlines.

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