YMCA adopts nudge theory to get young people into work

YMCA Scotland has formed a partnership with behavioral science consultancy Esher House to fine-tune its employability mentoring programme.

The programme, which supports young people aged 16-25 engaged in short-term employment training, is applying the latest research in behavioural science, or nudge theory, in an effort to help more young people into work.

Colin MacFarlane, National Programme Manager at YMCA Scotland, said:

“When it comes to employability, we know that one-size-fits-all approaches are ineffective. The behavioural science model we’ve implemented allows us to tailor our mentoring to each individual.

It’s psychological and behavioural factors that prevent young people from moving into and staying in employment. With the Esher House assessment, we can quickly and accurately identify these challenges. We then follow this up with a range of behavioural science interventions.”

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  • Publish DateTue, 13 Aug 2019
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